A PROFESSIONAL AND
EVOLVED EXPERIENCE FOR VISITORS

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THE EXHIBITION

What does B/Open represent for visitors?

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An event exclusively for trade professionals, designed on the experiences of qualified buyers


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The first social-community for bio-product professionals


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Professional training and information integrated into the event: a trade show that starts from content and constantly updates it

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Integration and networking in an experiential area designed for a business audience


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complete offer for trade professionals with specialized areas for bio-product ingredients, packaging and services.

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VISITING

Who comes to B/Open

SPECIALIST STORES
The very latest products in the organic range can be found at B/Open. These products allow specialist stores to build a specific experience for their customers, something that differentiates them from large-scale retail and contributes to customer loyalty.
PHARMACEUTICAL INDUSTRY/MEDICAL CLINICS/DOCTORS
Biological drugs are among the leading products in the pharmaceutical industry and it is estimated that, by 2020, the global market for biological drugs will reach a value of 390 billion dollars, equal to 28% of the total pharmaceutical market. At B/Open, representatives from the pharmaceutical industry and medical clinics, as well as doctors, will be able to meet the companies that sell the raw materials for producing medical devices, food supplements and biological drugs.
HERBALISTS
An entire section at B/Open will focus on biological ingredients. Bio ingredients are used as the basis for many ‘free from’ or ‘with added’ super foods. In fact, the herbalist customer is extremely interested in the raw materials, all under the banner of “do it yourself is better”.
SCHOOL CANTEENS
Judging by the latest figures, the Italian Ministry of Agricultural, Food and Forestry Policies has set asides funds worth 10 million Euros to promote organic foods in school canteens, thus saving families additional expense. The increase in the use of these products is an excellent reason to visit the Show where products for the very young can also be found.
LARGE-SCALE RETAIL TRADE
One of the trends of large-scale trade is democratization of luxury: highly distinctive products can now also be found in the supermarket because there is demand for them and people are prepared to invest in the values they believe in: eating well, keeping healthy and building their own image.
PHARMACIES
The pharmacy is the safest place par excellence and a bio product in the natural self-care range, by its very nature, expresses the concept of safety both from an environmental viewpoint and from the absence of harmful substances like parabens or allergens, such as nickel.
HO.RE.CA.
B/Open is the ideal place for restaurant owners, catering managers and hotels to find out about products that guarantee diversity and quality in order to make their own offer stand out.
BEAUTY SALON
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Do you want to go to B/Open? Click here!