Scheduled to take place from 1 to 3 April, B/Open aims to be the first exclusively B2B event in Italy for Italian and foreign trade professionals of certified organic food and natural self-care.
This exhibition originates from Veronafiere’s more than 120-year experience in organizing top events in Italy and the world in the agri-food sector, such as Vinitaly, Fieragricola and Sol&Agrifood.
«An event that looks at the entire production area of the Mediterranean and Northern Europe’s sales and consumption segment with an exhibition-oriented eye. And aims, through content, at providing business opportunities to trade professionals in a continually and constantly evolving sector that generates a turnover of 92 billion Euros globally. In this panorama, Italy, with a growth of 6.5% between 2017 and 2018, is one of the main producers with about 2 million organically-farmed hectares, holding second place in Europe»
affirms Veronafiere’s Commercial Director, Flavio Innocenzi.
The exhibition, a blend of production, research and market, consists of an interactive format with multiple networking and training moments.
From raw materials to the finished product and packaging, the new B/Open trade show presents the entire supply chain and is the result of a trend analysis of an attentive and aware consumer and an accurate selection of exhibiting companies, designed to meet the needs of the most qualified buyers from large-scale retail trade, Ho.Re.Ca , specialty stores, herbalists, perfumeries, pharmacies and drug stores.